Imagine leaving a salesperson behind to present your promotional materials. Or imagine having a limited advertising buy that delivers unlimited content. With SD•X, it's all possible. If a shopper wants information about a product, she can just touch an in-store display. If she wants to order from her favorite catalog, she can touch the page. If she can't understand a financial report, she touches it with the SD•X pen and lets the broker explain the report.
Even the most in-depth information is handled easily with SD•X. A marketing piece or financial statement can deliver information from the broker on such topics as investments, estate planning services, and retirement. Even though the size of the document itself may be limited, it can carry a message from the CEO and complete explanations of products and services.
Mealtime has never been so fun. A simple paper tray liner can become interactive entertainment when enabled with SD•X. During their meal, children can play interactive games, have stories read to them, or seek out hidden hotspots to win in-store prizes. Mom can even use the pen to order dessert straight from her table!
Finally, a shelf-talker that actually talks. Instead of searching for a knowledgeable salesperson, shoppers can instantly listen to a professional spokesperson talk about a product's pricing, operating instructions, warranty periods, and promotional information. The talker can guide a customer to the best model for her needs, help her comparison shop, and offer special in-store buying opportunities.
Catalogs will never be the same. By touching any enabled product picture with the pen, the consumer can learn about product details, recommended accessories, or warranty information, delivered in any language the customer chooses. If the consumer has registered with the manufacturer's site, she can even use the SD•X pen to order the product directly from the catalog.
© 2008 SD•X Interactive